Breastfeeding Promotion, Resources and Support

Woman breastfeeding her infant child.

Breastfeeding is one of the best things that a new mom can do for her baby, which is why breastfeeding support is such a high priority of the WIC program. All staff on the Wake County WIC team is dedicated to supporting breastfeeding, both before and after the baby arrives. 

Every mom that decides to breastfeed her baby is giving her baby a head start on fighting infections and helping protect the baby from illnesses. Support during the breastfeeding journey lets families know that WIC is there to help in every step of the way, no matter what level of support is needed.  

Contact a WIC Breastfeeding peer counselor

Breastfeeding education

Giving the mom and family of the infant the tools and support needed for a successful breastfeeding experience is a goal of the Wake County WIC program.  Dedicated and trained staff give families individualized education and guidance to help meet the breastfeeding goals of every mom and baby on WIC. 

Breastfeeding supplies and pumps

The Wake County WIC Program offers guidance on breast milk expression and provides a breast pump to fit the needs of the family.  Breast pump and supply assessments can be done at your WIC appointment or by request.  Breastfeeding moms are also taught a valuable technique of how to remove milk by hand, also known as hand expression.

Breastfeeding Resources

  • USDA WIC Breastfeeding and Support  a variety of topics for breastfeeding families
  • North Carolina Nutrition Services Branch  breastfeeding promotion and support via breastfeeding friendly designation programs, COVID-19 resources for pregnant and breastfeeding women
  • The US Department of Health and Human Services provides breastfeeding information for families in English and Spanish, Call:1-800-994-9662, TDD 1-888-220-5446
  • The U.S. Breastfeeding Committee  a collaborative partnership of organizations whose mission is to protect, promote and support breastfeeding in the United States 
  • The American Academy of Pediatrics  information about breastfeeding for families in the United States
  • Nursing Mothers of Raleigh  a Raleigh based support group with meetings and information for breastfeeding mothers and families
  • North Carolina Breastfeeding Coalition  information for breastfeeding mothers returning to work and searchable listings of breastfeeding agencies, programs, providers and more
  • La Leche League International  information, support, and encouragement available in multiple languages for women who want to breastfeed
  • La Leche League USA  provides breastfeeding information on a variety of topics with local chapters locater  
  • Triangle Breastfeeding Alliance coalition to facilitate education and networking among breastfeeding supporters in the Triangle area, open to all
  •  support and evidence-based information on breastfeeding, sleep, and parenting